Oman has done something genuinely impressive. The Invest Easy portal made incorporation accessible, and 32,103 people now hold an Entrepreneurship Card. The front door is open, and thousands of founders walk through it every month.
And then they arrive in a room with nothing in it.
They have a commercial registration and no brand. A license and no contracts. A company name the ministry accepted, whose .com was taken by a stranger years ago and whose handle is already in use abroad. They have the legal right to trade and almost none of the apparatus required to do it.
The market's answer has been to sell them the missing pieces one at a time, a logo here and a website there, and to leave the founder holding the integration risk on the one occasion in their life when they are least equipped to carry it.